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Website Design & Development

Every business needs a website. In today's competitive market, no modern business can function to its full potential with offline marketing alone. But having a website is simply not enough, a website needs to fulfil certain criteria to justify its existence. They include...

Image

The design, image and layout should reinforce what you want your business to stand for. A visitor to your website should completely understand what it is you do when they come to your website. This is achieved by incorporating graphic design to ensure that your business image is eye catching and high impact.

Usability & Functionality

Your website should be easy and rewarding to use for the visitor. The layout and design of the site will influence this. Web users will simply not tolerate broken links, poor layout, cluttered pages or difficult navigation. They will associate the bad experience of using your site with your business and you risk losing their custom.

Profit Maximisation

If you have an e-commerce website, it should encourage visitors to buy and it should be easy for them to do so. A website that is hard to navigate or doesn't clearly explain the benefits of the product or service is a waste of your money. Even if you aren't selling directly from your website, your site should encourage people to use your business by other means.

Benefit

The visitor should benefit from visiting your site. Value added elements such as news feeds, videos or informative text should be present to make the experience worthwhile and to support your message. All of the world's most successful businesses have a added value on their site.

Ingenious wants to ensure that your site is as effective as possible. If it is a sales website, we can help you increase sales. If it is a profile enhancing site, we can help boost your profile further whilst reinforcing your key business messages.

We have the technical, creative and business skills to ensure that your website does exactly what it needs to and does it effectively at a sensible cost. We are able to judge whether you need invest in a large, densely populated site, or if you simply need an online presence to raise visibility of your business.

By marrying our graphic design, Internet marketing and search engine optimisation skills we can give you an eye catching, functional and profitable website that drives awareness and interest in your business.

Ingenious sets high standards for itself and these are always reflected in the quality of your website. Not only can we design your website, but we can build and host it, incorporating the functionality you require.

If you don't have a website, your business is missing out. If you want to improve the performance, image or functionality of your site, or if you just want to find out more about our comprehensive website design services, get in touch now.

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