Email Marketing / Eshot Campaign Services, Nottingham, Midlands, UK

What is Email Marketing?

Email marketing is one of the oldest forms of online marketing. It is an essential way to keep in constant contact with your customers, whether it's building on an established relationship with active customers or reconnecting with lapsed or dormant customers. Email marketing campaigns work for start-up companies as well as for established global corporations.

How Does Email Marketing Benefit My Business?

Promotional email has numerous benefits, enabling you to tell your customers about the latest updates or news on your business. Whether it is what new products and services your business is offering or what your latest promotion is, email marketing is cheap and easy - every online business should be using it.

The most effective marketing email campaign will be carried out by segmenting the right customers. This means that your email will not go to people who are unlikely to be interested and will only go to people who are in the target audience for the message. You can segment your customers based on past behaviour, for example, if you have a special offer on products by a certain manufacturer, you can contact people who have bought products by the manufacturer in the past. Likewise, if that product was 'leather shoes' for example, you can contact only people who have viewed leather shoes in the recent past. You can measure the effectiveness of targeting people in this way by using tracking software, this enables you to further segment those customers and optimise your email marketing campaign to suit their needs.

Constant contact is important in marketing and email is a perfect way of maintaining this with your client base. Email is also used for operational uses, such as updating client accounts, confirming orders and re-marketing. When carrying out these functions, it is essential that the email reinforces your key messages and that the email design conveys your business image.

Why Let Ingenious Manage my Email Marketing Campaign?

We can combine our email design skills with our industry know-how to create and manage an effective email marketing campaign. We have expert knowledge of what constitutes an effective email marketing campaign and we know how to meet your individual requirements - enabling your email marketing campaign to reach the right people at the right time with the right message.

This targeted approach empowers you to build strong relationships with your client base and improve the life time value of your customer.

If you want to target individual customers with a tailored message, or wish to build strong relationships with your client base, then please fill out the contact form below and a member of the Ingenious team will get back to you.

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