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Search Engine Marketing (SEM)

What is Search Engine Marketing?

Search engine marketing or pay per click (PPC) marketing are the sponsored adverts you see at the top and on the side of a search engine results page. They are used to secure a position on a search engine, by bidding for adverts that then appear on the search engine based on specific searches, meaning more people will come to your site when searching for products and services that you offer. The adverts should be relevant to the search. Search engine marketing is purchased on a pay per click basis, so you only pay when someone clicks on your advert and visits your website.

How Does it Benefit My Business?

Having an advert that appears on a search engine is an excellent way of placing your product or service in a relevant, targeted context. By purchasing an advert that appears within the search results you are communicating with people who are interested in what you have to offer.

With the right bid your advert could be positioned high on the most popular search engines, such as Google, immediately. By using search engine marketing we endeavour to get you the optimum position and price combination to bring you the best return on investment.

Why Let Ingenious Manage My Search Engine Marketing Campaign

We have a wealth of experience running campaigns with hundreds of thousands of keywords. It is essential to source the right search terms for your campaign. Your advertising copy will be written so that it maximises the click through rate (CTR) resulting in more relevant traffic to your website.

We will test and use the best landing page. Having the right landing page is essential to maximise conversion and profitability. We strive to increase both CTR and landing page quality (LPQ) in order to increase quality score, generating more traffic for less money.

Your campaign will be managed and reported on with precision.

If you instantly want to drive more relevant traffic to your site and increase your site's profitability with a PPC campaign, then please fill out the contact form below and a member of the Ingenious team will get back to you.

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